- Writing and translation - working in all major Asian and European languages and most subject areas, designed to suit the audience
- Content creation - still or animated, static or dynamic, produced using the latest technologies
- Multimedia production - including foreign-language voiceovers and synchronization
- Coding - coding of the foreign-language site, by a team experienced in dealing with the issues raised by double-byte character sets, as well as cross-cultural date, time, currency and other formatting issues
- Testing - ensuring that the site operates in the nominated environments, and checking that content is appropriate for the market
- Operations - putting the site to work by equipping it to handle foreign-language inquiries
- Maintenance - keeping the online presence at the cutting edge with content updates and technical upgrades
Trans-Asia recognizes that many companies provide Web development services, but believes that its own combination of language, technical and design capabilities uniquely position it to service clients who in the past have often had to bring together several different vendors.
A number of studies have pointed to the effectiveness of localizing Web content for target markets, but the expense and difficulty involved in Web localization-which can raise a myriad technical, design, cultural and language issues-have meant that many Web sites remain monolingual or, at best, only partially localized. By offering a speedy, convenient and cost-effective service, Trans-Asia hopes to be able to encourage more organizations to fully leverage the Internet's potential for international business.
Trans-Asia will provide its services in conjunction with its Sydney-based affiliate Lexxicorp Pty., Ltd. (www.lexxicorp.com), which takes advantage of local talent in Web development and design as well as easy access to language resources. The Company expects to win business in Web site translation and localization as well as in the creation of internationalized Web sites.
Founded in 1990 and incorporated in 1994, Trans-Asia Inc. combines expertise in languages, design and technology to offer its clients multilingual solutions that help bolster foreign market penetration. The Company's services include translation and interpretation, desktop publishing and graphic design, multilingual Web development and localization, e-learning and corporate training.